Assessment is a powerful tool for mapping profiles, potential, and workforce motivators. We have seen an increasing number of clients seeking our support to address gaps in interpersonal competencies. Companies are constantly looking for ways to automate tasks, exploring innovative solutions and the use of AI to increase the effectiveness of their actions. As a result, certain behavioral capabilities have become more relevant in this environment of constant transformation.

Given the technological evolution of the labor market, the ability to accurately diagnose interpersonal competencies—so that employee development keeps pace with business growth—has become a competitive advantage. Companies that have precise tools to identify the key behaviors that need to be developed within their teams in order to achieve their goals stand out from their competitors.

To begin with, what is competitive advantage?

Porter (1989) states that competitive advantage occurs when a company is able to create a superior capability or value that differentiates it from others for its customers. The pursuit of competitive advantage lies at the core of strategy formulation, as it is the most relevant way to deal with market competition.

What experience does your company deliver to customers that no competitor can replace?

In this fast-paced market, what is difficult to replicate, unique, and exclusive?

Your competitor can copy your product, your pricing, and even your logo. But if your company’s culture is well established and truly embraced by the team, it will be very difficult for them to deliver the same perception of value to the customer. A strong cultural strategy—consistent and clearly defining key soft skills—puts the business ahead. Some capabilities that generate competitive advantage have not been replaced by technology; these are the more social competencies, such as critical thinking and emotional intelligence.

A team with the ability to adapt quickly, the flexibility to navigate change, a strategic market vision, and engagement in collective building—through the company’s cultural model—becomes a unique and exclusive formula, difficult to replicate, because it delivers an exceptional customer experience.

But how can HR create a competitive advantage for the company?

A recent study on the future of soft skills found that 84% of organizations that hire new employees with soft skills already aligned to the company culture are more likely to exceed their performance targets.
This is because soft skills—behavioral competencies—contribute to success in several ways, both for individuals and organizations, such as enabling more effective communication with colleagues and stakeholders, building stronger relationships, and creating a more collaborative and dynamic work environment.

The effective use of these competencies also provides individuals with a solid foundation to take on leadership roles, guiding and motivating others. All of this leads to higher employee satisfaction and improved business performance. According to Gallup research, highly engaged teams achieve 21% greater profitability, along with a 41% reduction in absenteeism and 59% lower turnover.

In practice, how does this work?

Clave, in partnership with LG Lugar de Gente, offers an integrated solution that allows you to diagnose behavioral competencies through Assessment methodology across the employee journey.

Employee turnover costs companies $550 billion annually in lost productivity. Measuring behaviors from the recruitment and selection stage makes a real difference to shareholders’ bottom line.

Many companies do use Assessment solutions, but in practice, the lack of integration between systems causes data to be lost and used only for isolated decision-making. In a study conducted by Deloitte, 57% of organizations reported that the inability to generate insights from their legacy systems was one of the main reasons they sought new HR technologies.

Escutando a dor dos clientes, construímos uma solução única em que é possível gerar vantagem competitiva, mapeando comportamentos dos profissionais para entrega de resultados espetaculares, possível apenas através de pessoas alinhadas a cultura do negócio.

By listening to our clients’ challenges, we have built a unique solution that enables the creation of competitive advantage by mapping professionals’ behaviors to deliver outstanding results—something only possible with people aligned to the company’s culture.

Let’s talk about this topic? Schedule a meeting with one of our consultants

Research sources: Gallup, peopleHum, Deloitte, and McKinsey.