Promoting an organizational culture change is one of the greatest challenges for managers. The set of values, beliefs, and behaviors within a company is something quite delicate. Organizational culture ends up being an extremely relevant topic because it is necessary to understand what the company’s positions are and maintain alignment among everyone.

Organizational culture is the concept that defines the way an organization conducts its business and how it treats its customers and partners; it involves practices, policies, and behaviors.

A strong culture impacts the strength of the employer brand, and the company’s processes become more agile and natural, since everyone knows how to act and does their part. It also contributes to consolidating the organization’s image in the market, among many other benefits.

Data published by Gallup shows that the more a professional’s values, ways of thinking, and behaviors align with those of the company, there is a tendency to increase productivity by 17% and profitability by 21%.

This week we brought José Roberto Daniello, Chief People Officer at Alpargatas, for a conversation about the challenges faced during the cultural change the company went through over the last year.

Watch the content by clicking here.